Last week, we focused on taking artificial intelligence (AI) out of its black box. This week, we're highlighting why artificial intelligence isn't a nice-to-have, but a must-have, in today's digital landscape.
On this episode, Sammi is joined by Paul Roetzer, the co-founder and CEO of Marketing Artificial Intelligence Institute, an online institute that educates modern marketers on the potential of AI and connects them with AI-powered technologies. He and Sammi discuss how the past two years have forced marketers and sellers to adopt AI, what a good artificial intelligence experience looks like, and how all go-to-market teams can (and should) align around artificial intelligence.
The Highlights:
- (3:20) What led Paul to start Marketing AI Institute
- (5:02) How perceptions of AI has changed over the past 6 years
- (7:21) Why Paul wrote a book on artificial intelligence for marketing
- (9:35) How the global pandemic affected people’s adoption of AI
- (11:03) What you will learn from the Marketing Artificial Intelligence book
- (13:39) How AI can make or break a customer experience
- (15:58) How the work a company’s marketing team does with AI impacts the broader go-to-market team
- (17:22) Who should own AI at a company?
- (20:40) The methodology behind the State of Marketing AI Report
- (23:14) How Paul has seen sales leaders adopt AI
- (24:49) How artificial intelligence can help marketers and sellers have better conversations with their prospects
- (28:10) Paul’s predictions for what the next six years will look like with artificial intelligence
Register for the State of Marketing and Sales AI - 2022 Report Findings Webinar
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