Drift

Welcome to the Revenue Era — where conversations are the new B2B currency. Join Sammi Reinstein every Thursday as she explores how effective communication – whether on Zoom, in email, on a website, or in person – can accelerate revenue for your business.

Sammi Reinstein has a new podcast -- and it's all about the power of conversations


Introducing: Conversation Starters with Sammi Reinstein

Welcome to the Revenue Era — where conversations are the new B2B currency. Join Sammi Reinstein every Thursday as she explores how effective communication – whether on Zoom, in email, on a website, or in person – can accelerate revenue for your business.


B2C companies like Netflix, Amazon, and Doordash have all taught us to expect personalized experiences whenever we buy something on a website. So, why are B2B websites treating us differently? Guy Yalif is the co-founder and CEO of the website optimization platform Intellimize -- a company he created to address the 98% percent conversion gap he and his co-founder, Brian Webb, were seeing across impersonal B2B websites. On this episode of Conversation Starters, he joins Sammi to let us in on the optimization secrets he's found to drive more personalized experiences for site visitors, and better conversion rates for businesses. Because at the end of the day, whether a B2B or B2C website, all websites should spark conversations by meeting the buyer where they're at in the funnel. Like this episode? We'd love it if you could leave us a ⭐️⭐️⭐️⭐️⭐️⭐️ review! And make sure to subscribe, so you never miss an opportunity to learn more about starting conversations in the Revenue Era. You can connect with Sammi, Guy, and the Drift Podcast Network on Twitter @sammireinstein,@gyalif, and @DriftPodcasts.

The co-founder and CEO of Intellimize -- a website optimization platform -- shares his experience optimizing websites to start conversations. 


1.3: Guy Yalif: Every Website Experience Starts a Conversation

Guy Yalif: Every Website Experience Starts a Conversation

Guy Yalif is the co-founder and CEO of the website optimization platform Intellimize -- a company he created to address the 98% percent conversion gap he and his co-founder, Brian Webb, were seeing across impersonal B2B websites. On this episode of Conversation Starters, he joins Sammi to let us in on the optimization secrets he's found to deliver more personalized experiences for site visitors, and better conversion rates for businesses.


57% of marketing and sales leaders are not happy with their company's personalization strategy. Yes, you read that right. Over half of the marketers and salespeople surveyed in Drift's latest State of Personalization survey admitted that despite the plethora of data available today, companies still have not cracked the personalization code. Why not? Sarah Frazier, one of Drift's managers of content marketing, believes it's due to lack of strategy. In this episode of Conversation Starters, Sammi sits down with Sarah to talk all about how to deliver a personalized marketing experience through content. Sarah shares the tactics she uses for building out personalized content at Drift, her learnings from bad buying experiences, and tips for how marketers can start leveraging their content to start more conversations. Like this episode? We'd love it if you could leave us a ⭐️⭐️⭐️⭐️⭐️⭐️ review! And make sure to subscribe, so you never miss an opportunity to learn more about starting conversations in the Revenue Era. You can connect with Sammi and the Drift Podcast Network on Twitter @sammireinstein,@DriftPodcasts, and Sarah on LinkedIn.

Overall, I want to write and edit my way to a happy life (where I expect there will also be free cheese and cake).

Sarah Frazier

Manager of Content Marketing & Copywriting, Drift

Drift's manager of content marketing, Sarah Frazier, shares her insight on how to create content that delivers a personalized experience for prospects. 


1.2: Sarah Frazier: How to Create More Personalized Marketing Experiences

Sarah Frazier: How to Create More Personalized Marketing Experiences

57% of marketing and sales leaders are not happy with their company's personalization strategy.
Yes, you read that right. Over half of the marketers and salespeople surveyed in Drift's latest State of Personalization survey admitted that despite the plethora of data available today, companies still have not cracked the personalization code. Why not?
Sarah Frazier, one of Drift's managers of content marketing, believes it's due to lack of strategy.


Welcome to the first episode of Conversation Starters! In this episode, Sammi sits down with David Kim, the senior director of sales productivity and strategy at Drift. Fun fact about David? Before he joined Drift, he actually wasn't too sure if chat was right for sales. In this pilot episode, David explains why he changed his mind about chat, how he trains his reps to have successful discovery conversations -- and continue those conversations -- and why he believes conversations are the new B2B currency. Like this episode? We'd love it if you could leave us a ⭐️⭐️⭐️⭐️⭐️⭐️ review! And make sure to subscribe, so you never miss an opportunity to learn more about starting conversations in the Revenue Era. You can connect with Sammi and the Drift Podcast Network on Twitter @sammireinstein,@DriftPodcasts, and David Kim on LinkedIn.

Experienced Senior Solutions Consultant with a demonstrated history of working in the SaaS marketing technology. Strong solution consulting professionally skilled in Account-Based Marketing solutions/strategy, Marketo, Google Analytics, Customer Service, Sales, and Data Analysis.

David Kim

Sr. Director of Sales Productivity & Strategy, Drift

Senior director of sales productivity and strategy at Drift, David Kim, shares his tips for enabling reps to have effective conversations that deliver personalized buying experiences and accelerate revenue. 


1.1: David Kim: Conversations are the New B2B Currency

David Kim: Conversations are the New B2B Currency

In this pilot episode of Conversation Starters, Sammi sits down with David Kim, the senior director of sales productivity and strategy at Drift, to talk about why he changed his mind about chat, how he trains his reps to have successful discovery conversations -- and continue those conversations -- and why he believes conversations are the new B2B currency


Sammi Reinstein is back with major news. Keep a close ear on this podcast feed for brand new content coming soon!

Sammi Reinstein has a special announcement for her subscribers.


Anyone Still Out There?

So you want to hire a conversational marketer, but how do you know what you should look for in a candidate? In this episode Sammi and Sara sit down to talk about what the day-to-day of a conversational marketer looks like, how to set goals and KPIs for conversational marketers, and how you can integrate them into your marketing team. Keep listening for tactical tips and ideas to swipe.
Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sammi and Sara on Twitter @sammireinstein @sara_pion @HYPERGROWTH_Pod

So You Want To Hire A Conversational Marketer

If you’ve logged into ANY social media platform recently, you’ve probably noticed that more and more people (and brands) are talking about customer experiences. What it means to create a better experience, how to do it, why you SHOULD be doing it, and why it’s the next big thing.

One person who is living and breathing this philosophy of putting the customer at the center of everything you do is Drift’s own Julie Hogan.

So we sat down with her to understand what the heck even is customer experience, how you measure it, and how you can start implementing it today.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sammi, Sara, and Julie on Twitter @sammireinstein @sara_pion
@jalicedev @HYPERGROWTH_Pod

Simple But Not Easy – Why You Should Be Focusing On Customer Experience In 2020 & Beyond

B2B marketers and sellers, welcome to the Revenue Era — where conversations are the new B2B currency. Through the power of conversations with Drifters, customers, and special guests, Sammi Reinstein (one of Drift’s own conversation experts), explores how a focus on things like copywriting, web experience, and team alignment can accelerate revenue for your business. Leave each episode feeling empowered with the knowledge you need to start your next conversation.

Introducing: Conversation Starters with Sammi Reinstein

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Sammi Reinstein

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