Drift

Welcome to the Revenue Era — where conversations are the new B2B currency. Join Sammi Reinstein every Thursday as she explores how effective communication – whether on Zoom, in email, on a website, or in person – can accelerate revenue for your business.

Sammi Reinstein has a new podcast -- and it's all about the power of conversations


Introducing: Conversation Starters with Sammi Reinstein

Welcome to the Revenue Era — where conversations are the new B2B currency. Join Sammi Reinstein every Thursday as she explores how effective communication – whether on Zoom, in email, on a website, or in person – can accelerate revenue for your business.


This week, we're taking a step away from artificial intelligence to focus on what we, as humans, can do to understand our buyers better. Because when we're informed about our buyers' likes and dislikes, we're better equipped to have impactful conversations. In this episode of Conversation Starters, Adrienne Barnes, founder of Best Buyer Persona - a data-driven way to discover who your customers are, how they behave, and why they behave that way - explains the four-pronged approach she takes to understanding who her companies' buyers exactly are. She explains why companies should look beyond "Bob the marketer" and "Sally the sales girl" naming conventions and form a complete, unbiased knowledge of their buyer that unifies company messaging across teams. Like this episode? We'd love it if you could leave us a ⭐️⭐️⭐️⭐️⭐️⭐️ review! And make sure to subscribe, so you never miss an opportunity to learn more about starting conversations in the Revenue Era. You can connect with Sammi, Adrienne, and the Drift Podcast Network on Twitter @sammireinstein,@AdrienneNakohl, and @DriftPodcasts.

Adrienne Barnes

Founder, Best Buyer Persona

The founder of Best Buyer Personas explains the four key areas of research she uses to create unbiased buyer personas for her company.


2.3: The Four-Pronged Research Approach to Unbiased Buyer Personas (Adrienne Barnes)

The Four-Pronged Research Approach to Unbiased Buyer Personas

In this episode of Conversation Starters, Adrienne Barnes, founder of Best Buyer Persona - a data-driven way to discover who your customers are, how they behave, and why they behave that way - explains the four-pronged approach she takes to understanding who her companies' buyers exactly are. She explains why companies should look beyond "Bob the marketer" and "Sally the sales girl" naming conventions and form a complete, unbiased knowledge of their buyer that unifies company messaging across teams. 


Last week, we focused on taking artificial intelligence (AI) out of its black box. This week, we're highlighting why artificial intelligence isn't a nice-to-have, but a must-have, in today's digital landscape. On this episode, Sammi is joined by Paul Roetzer, the co-founder and CEO of Marketing Artificial Intelligence Institute, an online institute that educates modern&nbsp;marketers&nbsp;on the potential of&nbsp;AI&nbsp;and connects them with&nbsp;AI-powered technologies. He and Sammi discuss how the past two years have forced marketers and sellers to adopt AI, what a good artificial intelligence experience looks like, and how all go-to-market teams can (and should) align around artificial intelligence. Like this episode? We'd love it if you could leave us a ⭐️⭐️⭐️⭐️⭐️⭐️ review! And make sure to subscribe, so you never miss an opportunity to learn more about starting conversations in the Revenue Era. You can connect with Sammi, Paul, and the Drift Podcast Network on Twitter @sammireinstein,@paulroetzer, and @DriftPodcasts.

Paul Roetzer

Co-Founder & CEO, Marketing AI Institute

CEO and co-founder of the Marketing Artificial Intelligence Institute explains why artificial intelligence is a "must-have" in B2B marketing and selling.


2.2: Why Is Artificial Intelligence So Important to B2B Marketing and Selling? (Paul Roetzer)

Why is Artificial Intelligence So Important to B2B Marketing and Selling?

Last week, we focused on taking artificial intelligence (AI) out of its black box. This week, we're highlighting why artificial intelligence isn't a nice-to-have, but a must-have, in today's digital landscape. 


We talk a lot about making conversations between marketing and salespeople feel more human on this podcast. But, artificial intelligence (AI) is inherently not human. So, why then, are we hearing all this talk about the importance of integrating artificial intelligence into marketing and sales strategies? To kick off Season 2 of Conversation Starters, Lauren Creedon, Drift's Group AI Product Lead, joins Sammi to explain the dichotomy of leveraging artificial intelligence to be more human in marketing and sales conversations. Like this episode? We'd love it if you could leave us a ⭐️⭐️⭐️⭐️⭐️⭐️ review! And make sure to subscribe, so you never miss an opportunity to learn more about starting conversations in the Revenue Era. You can connect with Sammi, Lauren, and the Drift Podcast Network on Twitter @sammireinstein,@laurencreedon, and @DriftPodcasts.

Lauren Creedon

AI Group Product Lead, Drift

Drift's Group AI Product Lead, Lauren Creedon, explains how artificial intelligence (AI) helps marketers and sellers be more human in their conversations.


2.1: How AI Can Help You Have More Human Conversations (Lauren Creedon)

How AI Can Help You Have More Human Conversations

To kick off Season 2 of Conversation Starters, Lauren Creedon, Drift's Group AI Product Lead, joins Sammi to explain the dichotomy of leveraging artificial intelligence to be more human in marketing and sales conversations.


Season 1 of Conversation Starters focused on how to use content, personalized website experiences, and internal team alignment to start conversations with customers and prospects. But once those conversations are on the calendar, how do you make sure that they are productive and effective? That's what Sammi Reinstein explores in season 2. In season 2 of Conversation Starters, host Sammi Reinstein talks with experts across artificial intelligence, sales, and marketing to learn their secrets for how to make sure the first conversation with a customer or prospect is a memorable one. Make sure to subscribe, so you don't miss when the first episode of season 2 drops Thursday, 6/23.

Elizabeth Hilfrank

Producer

Season 2 of Conversation Starters with Sammi Reinstein focuses on how to have productive and effective first conversations with customers and prospects.


We're Back for a Second Season!

Conversation Starters with Sammi Reinstein is Back for a Second Season!

In season 2 of Conversation Starters, host Sammi Reinstein talks with experts across artificial intelligence, sales, and marketing to learn their secrets for how to make sure the first conversation with a customer or prospect is a memorable one. 


We can't believe it's already the end of Season 1! To wrap things up, we're going to leave you with some tips that you can use to deliver more impactful messages to your buyers in person, or virtually. Verity Price is the 2021 world champion of public speaking, but she didn't always like to speak in front of people. In fact, it wasn't until the Covid-19 pandemic that she got involved with the Toastmasters program. In this episode, she shares how she overcame her fear of public speaking, how she interprets feedback, and why every speech, or conversation, should begin with the audience in mind. Like this episode? We'd love it if you could leave us a ⭐️⭐️⭐️⭐️⭐️⭐️ review! And make sure to subscribe, so you never miss an opportunity to learn more about starting conversations in the Revenue Era. You can connect with Sammi, Verity, and the Drift Podcast Network on Twitter @sammireinstein,@helloverity, and @DriftPodcasts.

My passion is helping change South Africa one idea and one happy team at a time and work with organizations to inspire their staff, align strategic direction, solve old problems, uncover new ideas and gain the competitive edge in their industries.
As World Champion of Public Speaking, I am also in a unique position to help people present with power and tell their story. I work with businesses globally to improve how staff present and help them stand out on conference stages.
If you have a conference where you want your delegates to be inspired, entertained and empowered, or if you have a business where you want to see your people improve their creative potential, align with your strategy and boost their productivity, please get in touch – I would love to help.

Verity Price

Global Speaker, 2021 World Champion of Public Speaking

Verity Price, Toastmaster's world champion of public speaking, shares her tips for delivering impactful presentations in a digital-first world.


1.8: Verity Price: So You Want to be a Better Speaker? (Season Finale)

Verity Price: So You Want to be a Better Speaker?

Verity Price is the 2021 world champion of public speaking, but she didn't always like to speak in front of people. In fact, it wasn't until the Covid-19 pandemic that she got involved with the Toastmasters program. In this episode, she shares how she overcame her fear of public speaking, how she interprets feedback, and why every speech, or conversation, should begin with the audience in mind.


Ever listen to a recording of your own voice and think, do I really sound like that? Us too. As hard as it can be to analyze our own conversations, it's so important to! By analyzing data points like talk ratios, word choice, and monologue length, we realize what kind of story we're telling, and if it matches up with the brand message. Understanding what conversation style sells is something Ryane Bohm - product marketing director at Gong - is very passionate about. On this episode of Conversation Starters, Ryane explains how Gong's Revenue Intelligence Platform helps customers build trust with their buyers by providing sales reps, marketers, and customer success managers with the data points they need to understand which conversations work, and which simply don't. She and Sammi get into what it means to be a Revenue Intelligence Platform, how to balance "Revenue Intelligence" with the natural art flow of a conversation, and how Gong got all its employees speaking the same language after a major rebrand. Like this episode? We'd love it if you could leave us a ⭐️⭐️⭐️⭐️⭐️⭐️ review! And make sure to subscribe, so you never miss an opportunity to learn more about starting conversations in the Revenue Era.You can connect with Sammi, Ryane and the entire Drift Podcast Network on Twitter @sammireinstein,@RyaneBohm, and @DriftPodcasts.

Creative Product Marketer and storyteller with a customer first mindset. I was named one of the "10 Top Women in IoT Marketing" by Connected World, a "Top 50 Most Influential Women in IoT" by the IoT Institute, and the "Emerging Leader" by Quinlan School of Business. I am also the author for Industrial Internet of Things for Developers, published by Wiley in October 2017. 

Ryane Bohm

Product Marketing Director, Gong

Gong's product marketing director, Ryane Bohm, explains how analyzing the data provided by Revenue Intelligence Platforms can help salespeople, marketers, and customer success managers start better conversations.


1.7: Ryane Bohm: How Gong Uses Revenue Intelligence to Improve Its Conversations

How Revenue Intelligence Improves Conversations

Ever listen to a recording of your own voice and think, do I really sound like that? Us too. 

As hard as it can be to analyze our own conversations, it's so important to! By analyzing data points like talk ratios, word choice, and monologue length, we realize what kind of story we're telling, and if it matches up with the brand message.

Understanding what conversation style sells is something Ryane Bohm - product marketing director at Gong - is very passionate about. On this episode of Conversation Starters, Ryane explains how Gong's Revenue Intelligence Platform helps customers build trust with their buyers by providing sales reps, marketers, and customer success managers with the data points they need to understand which conversations work, and which simply don't. 


B2B marketers and sellers, welcome to the Revenue Era — where conversations are the new B2B currency. Through the power of conversations with Drifters, customers, and special guests, Sammi Reinstein (one of Drift’s own conversation experts), explores how a focus on things like copywriting, web experience, and team alignment can accelerate revenue for your business. Leave each episode feeling empowered with the knowledge you need to start your next conversation.

Introducing: Conversation Starters with Sammi Reinstein

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Sammi Reinstein

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